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This summer, consumers are opting for natural-looking foundations and primers.
April 30, 2023
By: Lianna Albrizio
Associate Editor
This month, the two fastest-growing makeup trends are Douyin and Clean Girl makeup, according to New York City beauty trend tracker Spate. Chinese Makeup Style Douyin makeup is a Chinese makeup style that has gained popularity on Douyin, the Chinese version of TikTok. Think: minimal foundation, glitter eyeshadow, bright pink blush and soft lips. Eye makeup is the most sought-after aspect of this trend, according to search data. For beauty brands, this presents a unique opportunity ...
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